The Brief

  • Establish Dettol as the gold standard of germ kill.
  • Drive penetration
  • Increase in-home product usage through hygiene education.

The Solution

Hospital Activations targeting Mums who brought babies to the MCH and those who delivered at the maternity homes.
This was in both public and private hospitals across the country, registered by the Ministry Of Health and Public Health officers.

The activations were conducted  by in-house certified nurses.

Results

  • 20% increase in annual product sales further strengthening the brand’s equity.
  • 970,000 mothers reached countrywide.

Project Details

  • Category: Experiential Marketing
  • Client: Dettol
  • Location: 239 Harin, Nairobi
  • Completed Date: 2020