The Brief

  • A. UNILEVER SAVOURY (Royco & Knorr)

The Solution

Pasaka Cook-off: A disruptive campaign to push trial and awareness. Users were called out to pick a side: Chef Ali (Team Royco) or Wahu & Nameless (Team Knorr) who went head to head on a live cook-off. At the end, the 2 brands won with taste being the unifying factor!

Project Details

  • Category: Creative
  • Client: Royco & Knorr
  • Location: Nairobi
  • Completed Date: 2021