The Brief

  • Promote #TembeaKenya to boost local tourism.

The Solution

  • County activations with local tourist partners such as hotels, as well as county officials.

Results

  • 42 counties activated.
  • Local tourism bed capacity increased by 39%.

Project Details

  • Category: Experiential Marketing
  • Client: Kenya Tourism Board
  • Location: Nairobi
  • Completed Date: 2018