The Brief

  • Revive the brand’s activity online.
  • Develop a creative campaign to push trial and awareness about a fun exciting masterclass to come

The Solution

The #BringTasteAlive Masterclass held by a key influencer with wide reach to host a masterclass online. Users were tasked to recreate a recipe with Knorr then stay tuned to win grand prizes after the digital masterclass premiered on Facebook Live

Results

  • User participation and excitement growing around the brand
  • 20 unique IG entries + IG stories showing recipe walkthroughs
  • 176k views on the masterclass video, 2,524 engagements, 77 live comments

Project Details

  • Category: Experiential Marketing
  • Client: Knorr
  • Location: 239 Harin, Nairobi
  • Completed Date: 2019