- Revive the brand’s activity online.
- Develop a creative campaign to address the new formulation
#chOMOa campaign was to continue the education on the new product formulation showing that omo ina chOMOa tough stains but cares for your hands.
- Increased top of mind awareness and education for lapsed users
- +86% cumulative reach growth.
- +1,249% cumulative engagement growth.
- Category: Experiential Marketing
- Client: Omo
- Location: 239 Harin, Nairobi
- Completed Date: 2019