The Brief

  • Revive the brand’s activity online.
  • Develop a creative campaign to address the new formulation

The Solution

#chOMOa campaign was to continue the education on the new product formulation showing that omo ina chOMOa tough stains but cares for your hands.

Results

  • Increased top of mind awareness and education for lapsed users
  • +86% cumulative reach growth.
  • +1,249% cumulative engagement growth.

Project Details

  • Category: Experiential Marketing
  • Client: Omo
  • Location: 239 Harin, Nairobi
  • Completed Date: 2019