The Brief

  • Make the brand fun again.
  • Recruit and retrain new users.

The Solution

Executed the ‘Make A Weetabuddy’ School  Program to introduce fun,  creative and exciting ways  to enjoy Weetabix.

Results

  • 100,680 students reached out of a target of 100k students
  • 1114 number of creations from schools out of a target of 300.
  • 300 target
  • Over 30,000 packs were collected indicative of direct sales from the period of activation.

Project Details

  • Category: Digital Marketing
  • Client: Weetabix
  • Location: 239 Harin, Nairobi
  • Completed Date: 2019